Creating an App based Community of students

Spar University is a retail chain that operates stores in various Dutch universities, offering a range of products to students such as groceries, snacks, drinks, and school supplies. The company’s mission is to provide high-quality products and services at affordable prices to meet the needs of the student community.

However, with the increasing competition in the retail sector and changing customer behavior, Spar University faced a significant challenge in engaging and retaining their student customers. Students had unique needs and behaviors, such as a desire for fast, convenient, and low-cost shopping experiences.

In an effort to engage and retain their student customers, the company embarked on a project to create a mobile app that would offer discounts, loyalty rewards, and create a community for students. The project was developed using React Native, a popular framework for building mobile apps for iOS and Android.

Spar University faced a significant challenge in engaging and retaining their student customers, who had unique needs and behaviors. Students were often in a hurry and looking for a fast and convenient shopping experience. They also had limited budgets and were looking for ways to save money on their purchases.

In addition to these challenges, students were also highly digitally savvy and had high expectations for the mobile apps they used. They expected the app to be user-friendly, fast, and intuitive, with the ability to quickly browse products and find deals.

To address these challenges, Spar University needed to create a mobile app that would not only offer discounts and loyalty rewards but also provide a fast, convenient, and user-friendly shopping experience. The app needed to be designed with the behavior of students in mind and cater to their desire for speed, low prices, and convenience.

To address the challenge, Spar University decided to create a mobile app using React Native. The app offered a range of features to help students save money and stay connected with the brand. The app included a loyalty program that rewarded customers with points for purchases, which could be redeemed for discounts or other rewards. The app also included exclusive deals and discounts that were only available to app users.

Additionally, the app allowed Spar University to streamline their processes by enabling customers to order and pay for their purchases directly from the app. This reduced the amount of time customers spent in-store, improving their overall shopping experience.

To foster a sense of community among students, the app also included features such as a chat function where users could communicate with each other, as well as social media integration and a newsfeed that provided updates on the latest deals and promotions.

The Spar University App has been a huge success since its launch in 2018. The app’s loyalty program, exclusive deals, and streamlined ordering and payment processes have incentivized students to continue shopping at Spar University stores, resulting in increased customer retention and sales. With over 50,000 downloads and a 4.5-star rating on the App Store, the app has been well-received by students. The app’s success highlights the importance of leveraging mobile technology to engage and retain customers in today’s competitive retail landscape.

Want to have more information about SPAR University? Visit their website or download the app via: Android & iOS

• The Spar University App has been downloaded over 50,000 times.
• The app has a 4.5-star rating on the App Store.
• Over 30,000 students have signed up for the app’s loyalty program.
• More than 1 million loyalty points have been earned to date.
• The average transaction size has increased by 20% since the launch of the app.
• The app has helped to streamline Spar University’s processes and reduce in-store wait times