Really bring the owl of Uiltje Brewing to life

Uiltje Brewing Company says it has only one mission: to brew f*cking good beer. And they can! Who doesn’t know the beers of this Haarlem brewery? From the ‘FF Lekker Met Je Bek In Het Zonnetje’ to the ‘Bird of Prey’ or the ‘Cuvee du Owl’, they are certainly tasty!

In this case

• Challenge
• Solution
• Facts & Figures

Uiltje came to Social Brothers with a challenge: to enhance the experience on the can. And we gladly accepted that challenge. But how do you make the typical tins of Uiltje Brewing, with of course the well-known owl and the design inspired by comics, even more appealing?

We did that with Augmented Reality. With this we can really bring the owl of Uiltje Brewing to life. By scanning the QR code on the can, beer lovers can display four short animations of four different owls. Those who pay attention will also immediately find a discount code for even more delicious beer. The 3D sculpture was made in collaboration with the artist of Uiltje, Gerben Valkema.

Facts & Figures

• The 3D animation is completely custom made
• The animations merge into each other via explosions in 3D
• The 3D Owls are visible from all sides