Cupra, a Spanish car manufacturer specializing in fast and sporty cars, has entered the Netherlands market. PON, the importer for Cupra, aims to create an easy process for customers to order Cupras through its website or app. To achieve this, PON is utilizing Social Brothers’ configurators that allow users to customize every aspect of their desired car. However, the performance of the configurator is essential to connect with existing systems and provide ample information about purchase options. This case describes how Cupra and Social Brothers designed a streamlined configurator to provide a user-friendly experience for customers and staff.