CUPRA configurator, the perfect digital CUPRA experience

CUPRA CONFIGURATOR

Cupra, a Spanish car manufacturer specializing in fast and sporty cars, has entered the Netherlands market. PON, the importer for Cupra, aims to create an easy process for customers to order Cupras through its website or app. To achieve this, PON is utilizing Social Brothers' configurators that allow users to customize every aspect of their desired car.

Introduction

Cupra, a Spanish car manufacturer specializing in fast and sporty cars, has entered the Netherlands market. PON, the importer for Cupra, aims to create an easy process for customers to order Cupras through its website or app. To achieve this, PON is utilizing Social Brothers’ configurators that allow users to customize every aspect of their desired car. However, the performance of the configurator is essential to connect with existing systems and provide ample information about purchase options. This case describes how Cupra and Social Brothers designed a streamlined configurator to provide a user-friendly experience for customers and staff.

Technology we used for this project

React

.NET

Figma

Challenge

One of the main challenges that Cupra faced in developing the Configurator was to create a tool that would truly set them apart in a highly competitive market. While many car manufacturers offer online configurators, Cupra needed to create a tool that would provide customers with a unique and engaging experience that would leave a lasting impression.

Another challenge was to ensure that the tool was user-friendly and easy to navigate. The Configurator needed to be accessible to a wide range of customers, including those who may not be particularly tech-savvy. It was also essential that the tool be easy to use on a variety of devices, including desktops, laptops, tablets, and smartphones.

Finally, Cupra also faced a challenge in terms of creating high-quality 3D images of their cars that would accurately reflect the customization options available to customers. This required a significant investment in 3D modeling and rendering technology, as well as a deep understanding of the complex design elements of Cupra’s vehicles.

Solution

2Digits Agency developed the Cupra Configurator using a combination of React and .NET programming languages. The configurator includes an intuitive user interface that allows customers to customize a range of features, including color, wheels, interior trim, and more. The 3D images of the car are generated using cutting-edge technology that allows customers to see the changes they make in real-time, giving them an immersive and engaging experience.

To ensure a smooth integration with Cupra’s existing infrastructure, 2Digits Agency worked closely with Cupra’s internal IT team. The backend of the configurator was developed using .NET, which allowed for a seamless integration with Cupra’s existing systems. This ensured that customer data and orders could be easily managed and processed.

Conclusion

The Cupra Configurator has been a huge success, with customers raving about the ease of use and the high-quality 3D images. Since launching the configurator, Cupra has seen a significant increase in online sales and customer engagement. The configurator has become a key differentiator for Cupra in a competitive market, setting them apart from other car manufacturers by providing customers with a truly personalized car-buying experience. 2Digits Agency is proud to have delivered a solution that met the unique challenges of Cupra’s business, and helped them achieve their goals of customer engagement and increased sales.
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Facts & Figures

  • The Cupra Configurator is a web-based tool developed by 2Digits Agency that allows customers to design and customize their dream car.
  • The configurator uses a combination of React and .NET programming languages, as well as 3D images, to provide customers with an immersive and engaging experience.
  • Since launching the configurator, Cupra has seen a significant increase in online sales and customer engagement.
  • The configurator has become a key differentiator for Cupra in a competitive market, setting them apart from other car manufacturers by providing customers with a truly personalized car-buying experience.
  • The configurator is seamlessly integrated with Cupra’s existing .NET infrastructure and backend systems, allowing for easy management of customer data and orders.
  • The Cupra Configurator has received positive feedback from customers, who praise its ease of use and the high-quality 3D images.
  • The success of the Cupra Configurator has helped to reinforce Cupra’s position as a leader in the high-performance sports car market, and has helped to drive their continued growth and success.

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