In the ever-evolving digital landscape, a strong online presence is an absolute must for businesses to succeed. E-commerce platforms play a vital part in that success. The right platform allows a business to both establish and manage their online stores effectively. One of those platforms is BigCommerce, a prominent player and known as a top-notch solution.

What is BigCommerce?

BigCommerce is a robust e-commerce solution that allows businesses to create, manage, and sell products online. It offers a user-friendly interface and runs online stores remotely, as long as they have an internet connection and a web browser. Unlike some other platforms, BigCommerce operates independently, eliminating the need for external web hosting or additional software. 

The platform offers an array of customizable templates to design unique store layouts, catering to both physical and digital products. BigCommerce provides various tools to enhance brand visibility and facilitate effective marketing strategies. It’s ideal for users with varying levels of technical expertise, making it suitable for beginners and tech-savvy developers alike.

How BigCommerce works

Operating entirely in the cloud, BigCommerce eliminates the need for downloads. Upon account registration and domain creation, users gain access to a fully functional website, a concept editor, and a revenue management panel. This allows them to upload products, manage transactions, and customize information for shipping and taxes.

BigCommerce simplifies the process of uploading goods, managing inventory, and processing orders. The platform’s built-in payment processor ensures secure payment collection. Automated features manage orders, customer communication, and sales strategies.

Key Features of BigCommerce

1. Flexibility and Customization: BigCommerce offers a range of personalized templates, allowing businesses to create distinct and visually appealing online stores that resonate with their brand identity without much technical knowledge. 
2. Scalability: Whether you’re a startup or a large enterprise, BigCommerce scales seamlessly, ensuring smooth performance even with high traffic and sales.
3. Mobile Responsiveness: With the majority of shoppers using mobile devices, BigCommerce ensures that online stores are optimized for various screen sizes.
4. Robust SEO Tools: Built-in SEO features improve store visibility, driving organic traffic to the site and boosting search rankings.
5. Security and Reliability: BigCommerce prioritizes security, providing features like SSL certificates and PCI compliance to safeguard customer data.

Benefits for Businesses:

With a user-friendly interface, simplified store management, and accessibility – even for those without advanced technical expertise – BigCommerce stands out. Its strength lies in the extensive BigCommerce App Store, offering a diverse array of integrations and add-ons that amplify store capabilities, spanning from marketing aids to streamlined inventory management. 

In a rapidly globalizing market, BigCommerce facilitates international growth through multi-currency support, language variations, and localized payment alternatives. But what truly sets BigCommerce apart is its robust data analytics and insights. Comprehensive analyses of customer interactions and sales patterns give business owners much needed insight in how customers behave on their platform and where to improve upon. Making strategic decisions with a deep understanding of market trends and customer preferences is becoming much easier. 

Unique Features of BigCommerce:

1. POS Integrations: BigCommerce’s interaction with various POS systems streamlines online and offline transactions, ideal for managing crowded stores or personal sales.
2. Shipping Options: Enjoy real-time quoting, free shipping options, label printing, and automated shipping operations to ensure the best customer satisfaction possible.
3. Abandoned Cart Recovery: Set up automated emails that target customers who abandon carts and watch your conversion rate and customer engagement increase significantly.
4. App Integration: Use an extensive app store that offers over 600 apps to enhance your store capabilities without excessive third-party fees.

Is BigCommerce Worth It?

Considering its features and benefits, BigCommerce can definitely be considered a powerful platform for creating and managing online stores. Its user-friendly interface, mobile responsiveness, and comprehensive customer support make it an attractive choice. BigCommerce’s SEO practices, mobile optimization, and marketing tools further enhance its appeal. Moreover, the availability of multiple pricing plans caters to businesses of all sizes, ensuring a suitable solution for every need.

In a digital era where reaching a wide audience is paramount, BigCommerce emerges as a compelling choice for businesses seeking to expand their online presence. Whether you’re a startup or a large enterprise, BigCommerce might hold the key to unlocking your online business’s success. 

Ready to unlock the full potential of your webshop?

Do you think you need help with the management, optimization or development of your webshop? With a team of experienced designers, developers and marketers, we have been developing custom webshops for more than 11 years! We ensure that your webshop is custom developed, easy to find and communicates a clear story with technology that is prepared for changes in the future. With more than 250 successful launches, we are the specialist Digital Agency in Amsterdam, Utrecht and Rotterdam. Learn more about our services or contact us.