A 40% Increase in Pageviews and Improved User Experience

Droomplekken.nl is a Dutch travel and leisure website that offers users inspiration and information about unique and special places to visit in the Netherlands. The site features a wide range of content, including travel guides, reviews, and curated collections of destinations. However, the site’s existing design and functionality did not effectively showcase this content or provide users with a seamless and intuitive experience. To address this challenge, Droomplekken.nl engaged the services of a web development agency to redesign and rebuild their website.

The main challenge for the Droomplekken.nl project was to address the limitations of the existing website, which was built on a slow and outdated WordPress CMS platform. The site’s slow loading times and poor performance were major drawbacks for users, leading to a suboptimal user experience and reduced engagement. Additionally, the site’s design and functionality were outdated and no longer aligned with the needs and expectations of modern users.

To address these challenges, the web development agency recommended rebuilding the site from the ground up using NEXTJS, a modern and performant web development framework. This change to NEXTJS allowed for faster loading times and improved overall site performance. In addition, the new site design was modern and clean, and better aligned with the needs and expectations of modern users. The integration of the Prepr CMS also enabled easy content management and updating for the Droomplekken.nl team.

The new site features a clear structure and navigation, making it easy for users to find the content they are looking for. The site is fully optimized for mobile devices, ensuring that users can access the site from any device with ease. In addition, the site is continuously optimized for SEO and performance, with a focus on improving the user experience and increasing engagement.

The Droomplekken.nl development project was successful in addressing the site’s limitations and delivering a modern and performant website that offers a greatly improved user experience. The change from a bad WordPress CMS environment with slow loading times to a fast NEXTJS environment resulted in faster loading times, improved performance, and increased engagement from users. The site’s modern design and improved functionality have been well-received by users, leading to positive feedback and increased brand recognition for Droomplekken.nl. Overall, the project has helped to position Droomplekken.nl as a leader in the competitive Dutch travel and leisure market.

• The new Droomplekken.nl website was developed using NEXTJS, a modern and performant web development framework.
• The integration of the Prepr CMS allows for easy content management and updating.
• The site is fully optimized for mobile devices, ensuring a seamless user experience on any device.
• The new site design and improved functionality have received positive feedback from users, leading to increased engagement and brand recognition.
• The site is continuously optimized for SEO and performance, with a focus on improving the user experience and increasing engagement.
• Since the launch of the new site, there has been a 40% increase in pageviews and a 25% increase in average session duration.
• The site’s bounce rate has decreased by 20% since the launch of the new site, indicating that users are more engaged and finding the content they are looking for.
• The Droomplekken.nl team is now able to easily manage and update their website content, allowing for more efficient site maintenance and updates.
• The project was completed within the agreed upon timeframe and budget, with a focus on delivering high quality and performance